There are so many problems with this advertisement, that it's hard to start:
- Is this a bike ad or a car ad?
- They are using bike Polo to sell an SUV. Bike Polo? I can't think of a sport where the typical players would disdain a giant SUV more.
- The family in the picture insinuates that they are all out playing Bike Polo... "Hey Dad, Let's go play a family game of bike polo!" "Sure son"... Gee Dad, when did you get so cool.
- The bike picture of the SUV itself is so small compared to the rest of the ad.
The next advertisement is actually right on the mark, and I like it quite a bit. This is the correct way to integrate bikes/bike culture into an ad.