Friday, January 25, 2008

The indignity of using bicycles in marketing

There's been a bunch of chatter around the bikey blogosphere about this particular advertisement:
There are so many problems with this advertisement, that it's hard to start:
  1. Is this a bike ad or a car ad?
  2. They are using bike Polo to sell an SUV. Bike Polo? I can't think of a sport where the typical players would disdain a giant SUV more.
  3. The family in the picture insinuates that they are all out playing Bike Polo... "Hey Dad, Let's go play a family game of bike polo!" "Sure son"... Gee Dad, when did you get so cool.
  4. The bike picture of the SUV itself is so small compared to the rest of the ad.

The next advertisement is actually right on the mark, and I like it quite a bit. This is the correct way to integrate bikes/bike culture into an ad.

Way to go, Kaiser.

1 comment:

erikv said...

Kaiser Rules, Toyota Drools.