Thursday, January 31, 2008

Twin Six 4 Day Sale

M friends over at Twin Six are having a 4 day sale - with 10% of the proceeds going to a good cause (Jenny's Light). More info on their website. Just click the link below:

A great time to pick up some cool cycling duds at very reasonable prices - and support a good cause.

Friday, January 25, 2008

The indignity of using bicycles in marketing

There's been a bunch of chatter around the bikey blogosphere about this particular advertisement:
There are so many problems with this advertisement, that it's hard to start:
  1. Is this a bike ad or a car ad?
  2. They are using bike Polo to sell an SUV. Bike Polo? I can't think of a sport where the typical players would disdain a giant SUV more.
  3. The family in the picture insinuates that they are all out playing Bike Polo... "Hey Dad, Let's go play a family game of bike polo!" "Sure son"... Gee Dad, when did you get so cool.
  4. The bike picture of the SUV itself is so small compared to the rest of the ad.

The next advertisement is actually right on the mark, and I like it quite a bit. This is the correct way to integrate bikes/bike culture into an ad.

Way to go, Kaiser.

Thursday, January 17, 2008

Wednesday, January 16, 2008

Monday, January 07, 2008

So not cool

Warren John Wilson, 52, faces a single felony count of vandalism, police Sgt. Linda King said Friday.

King said nearly 50 holes measuring about 1 foot by 2 feet (30 centimeters by 60 centimeters) have been found since June along a trail at Laguna Lake Park, and in some cases attempts had been made to hide them from cyclists. She said some riders went over their handlebars after hitting the holes, but none reported major injuries.

Detectives watching the trails questioned Wilson, who said he had nearly been run over by a mountain bike rider and began digging the holes in retaliation, King said. Source:

Kiss my knobby tire Mr. Wilson.